Megastar Amitabh Bachchan on his 79th birthday on Monday announced that he has terminated his contract with a pan masala brand, saying that he wasn’t aware that it ‘falls under surrogate advertising’.
Now, we have learned that the megastar has sent a legal notice to the pan masala brand after it aired the commercial even after the contract was terminated.
A source close to the development told ETimes, “Came to know from the office of Mr Bachchan, that Legal notice has been sent to Kamala Pasand, to stop Broadcasting the TV commercials with Mr Bachchan immediately… as it was noticed that despite termination of the Endorsement agreement ‘Kamala Pasand’ has ignored the same and is seen to continue Airing the TV Commercials.”
Earlier, a statement was issued on behalf of Amitabh read: “‘Kamala Pasand’… a few days after the commercial was aired, Mr Bachchan contacted the brand and stepped out of it last week. Upon checking why this sudden move – it was revealed that when Mr Bachchan became associated with the brand, he wasn’t aware that it falls under surrogate advertising.”
The statement from Amitabh’s office further read: “Mr Bachchan has terminated the contract with the Brand, has written to them his termination and has returned the money received for the promotion.”