In a relief to consumers, Amul has reduced the price of milk by Re1 per kg for its popular variants: Amul Gold, Amul Taaza, and Amul Tea Special. This announcement was made by Jayen Mehta, the Managing Director of the Gujarat Co-operative Milk Marketing Federation (GCMMF).
“Amul has reduced the price of milk by Re 1 in Amul Gold, Amul Taaza and Amul Tea Special 1 kg pack,” news agency ANI quoted Jayen Mehta, MD, Gujarat Cooperative Milk Marketing Federation, which runs Amul, as saying.
New prices effective immediately
The price cut applies to 1 kg packs of the mentioned milk variants. Consumers can now purchase Amul Gold, Amul Taaza, and Amul Tea Special at the revised rates, which are aimed at making milk more affordable.
Statement from Amul
According to Jayen Mehta, “This decision has been taken to benefit our consumers while maintaining the high quality of our products. The new pricing structure reflects our commitment to serving our customers better.”
Impact on consumers
The reduction in milk prices is expected to provide some relief amid rising costs of essential commodities. Amul, as one of India’s leading dairy brands, plays a significant role in the daily lives of millions across the country.