The Honda Amaze compact-sedan has crossed a cumulative sales mark of 5 lakh units since its launch back in 2013. The India centric product was launched by Honda Cars India as a family sedan and has become the automaker’s largest selling model in the country, accounting for more than 40 percent of its sales. Since its launch, the car is now in its second generation and offers a wide variety of variants to buyers. Interestingly, Honda India reports that over the last one year there has been a tremendous change in customer preference over fuel type and transmission. Here is what the numbers show.
Over its 9-year career, the Honda Amaze has proven to be a contemporary sedan and has been widely accepted by the Indian audience. It is offered in a 1.2-litre i-VTEC petrol and a 1.5-litre i-DTEC engines with the options for both manual and CVT automatic transmissions. However, What is interesting to see here is the massive shift in customer preference between the fuel types over the years.
The first-gen Amaze saw a dominating demand for the diesel variant at 67 percent with only 33 percent buyers going in for the petrol in 2013. In 2018, Honda launched the second-ten Amaze and reported a significant drop in diesel demand at 28 per cent, while petrol raced forward to 72 per cent.
This shift in preference is a stark contrast to 2013 in itself, but it is between April to August 2022, where Honda India has seen the most noteworthy demand towards its petrol Amaze with 97 percent buyers opting for it. The share of CVT automatics has also recorded a steady rise from just 9 percent in 2013 to over 30 percent currently.
(L-R) Mr Takuya Tsumura, President CEO, HCIL – Mr Yuichi Murata, Director-Marketing – S Kunal Behl, VP Marketing & Sales, HCIL.
Mr. Takuya Tsumura, President & CEO, Honda Cars India Ltd says, “It’s our endeavor to offer latest technology, class-defining products with outstanding comfort, safety and peace of mind. The success of Amaze is reflection of our commitment to the market and our customers.”
While, the current 10-year vehicle scrapping policy for diesels and the growing popularity of electric vehicles can be attributed to the shift in customer preference. What are your thoughts tell us in the comments below.