The reason why advert people invest so much time and energy into the trademark jingle for a product or service is that the catchier it is, the more lasting impression it’ll leave on the audiences’ minds. An example of such a jingle is ‘humara Bajaj‘ (our Bajaj). Raise your hand if you read this the way the Bajaj Auto jingle from decades sounds like. It later evolved from a sweet-sounding jingle to a rock version when the Bajaj Pulsar was introduced – a macho voice singing ‘Alag Andaaz’ (a different style). Find below the top five advertisements from yesteryear:
India comes home in a Maruti Suzuki
India Comes Home In A Maruti Suzuki – Ghar Agaya Hindustan
Maruti Suzuki was by far the pioneer of extending personal mobility to the mass market with the likes of Maruti 800. There are now many Maruti fans that only buy from this brand and refuse to move on to any other. ‘India comes home in a Maruti Suzuki’ is an advert decades old that showed people travelling home for Diwali. It was a realistic approach to demonstrate the very integral part and automobile makes in peoples’ lives.
1998 Hyundai Santro Launch in India TVC 2 (Shahrukh Khan & Kim)
The peppy, zippy, small city car from South Korea was an instant hit in India. Hyundai Santro was first in India to boast a tall boy stance. Bollywood biggie Shah Rukh Khan featured in the first advert for the little city car, which went on to become one of the best selling cars in the country soon after.
Hamara BAJAJ (1989) DD old advertisement
This is the one we’d been rambling about since the very beginning. The keywords of the advert, which translate to ‘Our Bajaj’, gave a sense of belongingness. Bajaj has been a key player in the Indian two-wheeler market for years now and to watch the old man very meticulously cleaning his scooter is a reassurance of his faith in his machine.
Dhak Dhak Go
dhak dhak go hero honda
Back when Hero and Honda built two-wheelers in collaboration, we saw the very popular advert for ‘Dhak Dhak Go’. This ad too banked upon people’s pride that they should take in owning a two-wheeler which is the choice of thousands of Indians.
Fiat’s Schumacher ad
Comercial Fiat Palio com Michael Schumacher
Fiat may not have been a very successful brand in India, but it won over enthusiasts. There were several good adverts for the Fiat Palio but one that specifically leaves an impression is the Fiat Linea commercial film – one that had Formula 1 legend Michael Schumacher. The ad shows Schumi pulling in to fill up his F1 car but no one comes to attend him. But when a Linea drives in, an entire crew walks in at its service.