MUMBAI/LONDON: The Mahindra Group on Friday announced the appointment of Pratap Bose as the Executive Vice President and Chief Design Officer to lead its newly formed Global Design organization.
The new Global Design organization is responsible for re-shaping Mahindra’s future of mobility by designing and developing dynamically engineered next-generation authentic products with global appeal.
The Global Design organization will comprise of the recently announced Mahindra Advanced Design Europe (M.A.D.E), which is being set up in Coventry in the West Midlands, UK and the existing Mahindra India Design Studio (M.I.D.S).
In this role, Bose will be responsible for both M.A.D.E and M.I.D.S and will oversee the design of all key business segments such as SUVs including Born Electric Vehicle (BEV), LCV products (under
Bose was an integral part of Tata Motors and introduced the ‘Impact’ Design philosophy. The design blueprint of Tigor, Tiago, Nexon, Harrier and new Safari were his brainchild. Bose was also shortlisted for World Car Person of the Year 2021.
Bose joins on June 24 and will report to Rajesh Jejurikar, Executive Director, Auto and Farm Sectors, Mahindra and Mahindra Ltd.
Pratap is an alumnus of Royal College of Art, London and National Institute of Design, India. He brings with him over 20 years of rich global automotive design experience. His last assignment has been with Tata Motors in UK where he spent 14 years. Earlier he had worked in Piaggio, Italy and Daimler Chrysler, Japan.