Audi India today announced that it will be increasing prices across its model range by up to 1.7 per cent. The new prices will be effective from January 1, 2023, and the carmaker has said that the price hike is owing to rising input and operational costs and the revised prices will come into effect from January 1, 2023.
The company has already increased car prices three times this year. In January, April and most recently being in September 2022.
Speaking about the price hike, Balbir Singh Dhillon, Head – of Audi India said, “The primary objective of Audi India’s business strategy focuses on a model that begets profitability and sustainability. The price correction is affected as a result of the rising supply-chain-related input and operational costs. The new price range for our models is directed at maintaining the premium price positioning of our brand, ensuring sustainable growth for Audi India and our dealer partners. As a brand, we have always focused on human centricity, and we continue to ensure that the impact of the price hike is as minimal as possible for our customers.”
Audi India’s current line-up includes A4, A6 and A8 L sedans, to the Q3, Q5, Q7 and Q8 SUVs. There’s also the Audi S5 Sportback, RS5 Sportback, and the RS Q8 performance SUV.
The electric vehicle portfolio under the e-Tron brand comprises a wide range including the Audi e-Tron 50, Audi e-Tron 55, Audi e-Tron Sportback 55 and India’s first electric supercars, the Audi e-Tron GT and Audi RS e-Tron GT.